This module offers a comprehensive explanation of the basics of research methodology in academic research. It covers essentials such as developing and presenting a conceptual framework, understanding research philosophy, formulating research hypotheses, and conducting literature reviews. It also offers guidance for conducting qualitative and quantitative research including sampling strategies, questionnaire development, reliability and validity measures, and content analysis. It is suitable for multidisciplinary studies too.

2 goals
Designed & offered by experts from Management, Human Resource Management, Education & Financial_Management.
beginners guide
Broaden your expertise in a new area with this module focussed on building foundations.
Flexible schedule
Learn at your pace with approximately 0 mins of reading.
Self contributed
The notes for this module has been designed and contributed by the creator and the supervisor.
Goal 1

This goal intends to equip scholars with the critical skills to craft robust research designs tailored to their study objectives. Participants will learn to select appropriate methodologies, ensuring a strategic alignment with research goals. The module provides an in-depth understanding of sampling techniques, target population selection, and data collection methods, offering practical insights into their application.

Goal 2

Discover the significance of data validity and consistency as essential pillars for credible research outcomes. This goal delves into effective methods to test and validate qualitative and quantitative data. Additionally, it addresses the limitations inherent in various research methodologies and emphasizes the importance of ethical considerations, empowering scholars to conduct responsible and impactful research.

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