Tag: ayush

Factors that contributed to the popularity of AYUSH products

By Avishek Majumder and Abhinash Jena on March 5, 2019 No Comments

AYUSH products and treatment methods have gained significant popularity from off-shelf promotions in online retail stores and social media. Companies like JIVA have produced television soaps and educational content for youtube for Ayurvedic medicines. Himalaya uses social media influencers for sales promotion.


Allergic rhinitis management with AYUSH treatment methods

By Avishek Majumder and Abhinash Jena on February 26, 2019 No Comments

After asthma, allergic rhinitis is the most common form of allergic condition faced or reported globally. It is a very common form of allergy and is mainly caused by pollens, dust, fly-ash, and other particulate matters. According to a study by The Global Asthma Network, (2018); approx. 70% of the global human population inhale or […]