Tag: module-19
Perceived value is the consumer’s perception of a product or service’s worth in terms of value. A consumer’s perceived value of a product is subjective and varies from person to person depending on their knowledge, experience, and emotional perseverance.
consumer behaviour, literature review, module-19, systematic reviewMotivated behaviour is a complex process that involves the identification of a threat or challenge, selecting an appropriate response, acting independently, and exercising self-control. The article discusses the concept of intrinsic and extrinsic motivation, and how it can be leveraged to influence consumer purchase decisions through parasocial relationships. It employs a theoretical approach, drawing on […]
conceptual framework, consumer behaviour, literature review, module-19This article uses a conceptual approach to analyze the existing literature on consumer perception, perceived value, trust, credibility, interactivity, and engagement to investigate how it can stimulate purchase intention.
consumer behaviour, literature review, milestone-98, module-19, systematic reviewSocial media influencers are internet microcelebrities who show their personal lives and lifestyles through textual and visual narrations and endorse brands to their following for a fee.
consumer behaviour, literature review, milestone-97, module-19, systematic reviewIn today’s digital age, influencer promotion has become one of the most prominent strategies reshaping the way brands connect with their audiences.
consumer behaviour, literature review, milestone-94, module-19, systematic review