![Email id: care[at]projectguru.in](/images/base/careid.jpg){kind=small}
The main driver of revenues for sports these days is television, and cricket is no exception. The media has played a role in highlighting very large broadcast deals for sports like football and cricket. Such sports clubs generate substantial revenues from man channels such as sponsorship and merchandising, which runs to billions every year. Read more »
Category: Advertising
Indian Mobile Communications Industry’s Advertising expenditure
Article by Abhinash Jena
on September 15, 2011
No comments
India’s telecom industry is emerging as one of the biggest advertising spenders every year. In a country that has emerged as the biggest ad spenders in Asia-Pacific region, advertising has become a mainstream activity for most telecom operators. Read more »
Virtual Communities and Weblogs
Article by Priya Chetty
on February 15, 2010
No comments
The collective term ‘blogosphere’ is regularly used by journalistic sources to refer to weblogs as a social network. However, the existing blogosphere has developed from humble beginnings. The early weblog community consisted of a small number of technically-minded individuals who were familiar with HTML. Read more »
Advertising and buzz marketing
Article by Abhinash Jena
on February 14, 2010
2 comments
Buzz marketing is normally just one of the tools in the marketing communication mix and does not necessarily exclude ‘traditional’ advertising. In some cases a product is so contagious that advertising is not necessary (Rosen 2000, p. 206). Often however, a company will find that there is a lot of buzz in some networks while others need encouragement. A company can therefore use advertising as a follow up on its buzz marketing campaign. Read more »
Advertising Cluster
Article by Abhinash Jena
on February 13, 2010
No comments
For over fifty years marketers have recognized the importance of customer orientation. However, developing a good product that satisfies customers’ needs and wants is not enough. Companies must also communicate with their present and potential customers and make them aware of the offerings available (Kotler 1996, p.489). Read more »
