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First surfacing in the 1980’s; relationship marketing as a concept gained popularity in the 1990’s with more and more number of organisations adopting the term. Read more »
Category: Relationship Management
Customer Relationship Management in Financial Services
Article by Priya Chetty
on September 6, 2011
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Today, many financial institutions like banks, asset management agencies, insurance companies, etc. are turning to CRM to reap the same benefits as most other organization: maintain data bases of potential customers and make every effort to win their confidence, retain them and increase life-time value. Read more »
Customer Relationship Management in Standard First Bank, Korea
Article by Priya Chetty
on September 6, 2011
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SCFBK is a bank that learnt that data bases could be put to competitive use. In September 2008, announced an alliance with Teredata Warehousing, a leading provider of enterprise data warehousing for a marketing automation software portfolio and comprehensive analytics for customer relationship management (CRM). Read more »
Lifetime Value of a Customer
Article by Priya Chetty
on October 30, 2010
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Life time value of a customer is a concept or calculation that looks at customer from the point of view of their lifetime revenue and profitability contributions to a company. Read more »
Benefits of Relationship Management
Article by Priya Chetty
on October 30, 2010
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Both parties benefit i.e., customer / firm from customer retention. It is not only in the best interest of the organization to build and maintain a loyal customer base, but customers themselves also benefit from long-term associations. Read more »
Building Customer Relationship
Article by Priya Chetty
on October 30, 2010
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There has been a shift from a transactions to a relationship focus in marketing. Customers become partners and the firm must make long-term commitments to maintaining those relationships with quality, service and innovation. Read more »
Customer Satisfaction & Loyalty
Article by Priya Chetty
on October 30, 2010
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Service quality is a focused evaluation that reflects the customer’s perception of specific dimensions of services:- Reliability, Responsiveness, Assurance, Empathy, Tangibles. Read more »
