A customer database, for small businesses often start out as a small excel worksheet whereas larger organizations use different tools to manage millions of customers for a specific time period.
As a response to current cut-throat competitive market situations, the companies often overburden their sales departments with unrealistic sales targets. The logic behind setting sales targets as high as possible is to stretch sales team’s efforts to the maximum.
Market sensing, suggested by Piercy F N (2008), makes an organization to understand the behavior of customers…
The aim of growing businesses today is to satisfy their customer’s needs. Earlier they achieved customer value creation by different product and services.