To inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs.
crm, customer satisfaction, hospitality and tourism, industry overviewInvestigating service characteristics that form the basis of consumer decision making is important for the hospitality industry.
customer satisfaction, hospitality and tourism sector of indiaLiterature is cascaded with different definitions and interpretations of customer perceived value in the area of marketing.
customer satisfaction, online shoppingA customer database, for small businesses often start out as a small excel worksheet whereas larger organizations use different tools to manage millions of customers for a specific time period.
correlation in data modelling, crm, customer satisfaction, supply chain managementIn order to implement a new CRM strategy, a business should first be capable to identify the outcomes of its business operations from the new strategy.
business strategy, crm, customer satisfaction, situational mapping, supply chain managementCustomer Relationship Management is a management function that provides a base for creating and maintaining good relations for a long-term association.
crm, customer satisfaction, marketing strategy, supply chain managementAs a response to current cut-throat competitive market situations, the companies often overburden their sales departments with unrealistic sales targets. The logic behind setting sales targets as high as possible is to stretch sales team’s efforts to the maximum.
customer satisfaction, marketing and advertisingCustomer Relationship Management (CRM) is a concept that was introduced in the field of marketing during mid 1980s.
business strategy, crm, customer satisfaction, supply chain management