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project guru
Get your projects done.
  • Home
  • Knowledge Tank
    • Modules
      • Data envelopment analysis or DEA
      • Analyse with STATA
      • Analyze qualitative data with Nvivo
      • Analyze quantitative data with SPSS
      • Proposing research methodology
      • Text data analysis with Hamlet II
      • Supervised learning
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      • The volatility of the real estate industry
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Importance of customer loyalty programs in the hospitality industry

By Priya Chetty on April 29, 2020 No Comments

To inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs.

 crm, customer satisfaction, hospitality and tourism, industry overview

Loyalty programs as a marketing tactic in the hospitality industry

By Priya Chetty on April 22, 2020 No Comments

Investigating service characteristics that form the basis of consumer decision making is important for the hospitality industry.

 customer satisfaction, hospitality and tourism sector of india

Importance of customer perceived value

By Arijeet Krishna Srivastava and Priya Chetty on April 20, 2020 No Comments

Literature is cascaded with different definitions and interpretations of customer perceived value in the area of marketing.

 customer satisfaction, online shopping

Customer database formation to build customer relations

By Avishek Majumder and Abhinash Jena on May 1, 2019 No Comments

A customer database, for small businesses often start out as a small excel worksheet whereas larger organizations use different tools to manage millions of customers for a specific time period.

 correlation in data modelling, crm, customer satisfaction, supply chain management

Successful implementation of a new CRM strategy

By Avishek Majumder and Abhinash Jena on March 18, 2019 No Comments

In order to implement a new CRM strategy, a business should first be capable to identify the outcomes of its business operations from the new strategy.

 business strategy, crm, customer satisfaction, situational mapping, supply chain management

The IDIC model of Customer Relationship Management (CRM)

By Shruti Thakur and Priya Chetty on March 7, 2019 No Comments

Customer Relationship Management is a management function that provides a base for creating and maintaining good relations for a long-term association.

 crm, customer satisfaction, marketing strategy, supply chain management

The impact of sales targets on customer satisfaction

By Ankita Agarwal on February 25, 2013 No Comments

As a response to current cut-throat competitive market situations, the companies often overburden their sales departments with unrealistic sales targets. The logic behind setting sales targets as high as possible is to stretch sales team’s efforts to the maximum.

 customer satisfaction, marketing and advertising

Importance of CRM for customer satisfaction

By Ankita Agarwal on October 4, 2012 No Comments

Customer Relationship Management (CRM) is a concept that was introduced in the field of marketing during mid 1980s.

 business strategy, crm, customer satisfaction, supply chain management
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