To inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs.
Loyalty programs as a marketing tactic in the hospitality industry
Investigating service characteristics that form the basis of consumer decision making is important for the hospitality industry.
Importance of customer perceived value
Literature is cascaded with different definitions and interpretations of customer perceived value in the area of marketing.
Customer database formation to build customer relations
A customer database, for small businesses often start out as a small excel worksheet whereas larger organizations use different tools to manage millions of customers for a specific time period.
Successful implementation of a new CRM strategy
In order to implement a new CRM strategy, a business should first be capable to identify the outcomes of its business operations from the new strategy.
The IDIC model of Customer Relationship Management (CRM)
Customer Relationship Management is a management function that provides a base for creating and maintaining good relations for a long-term association.
The impact of sales targets on customer satisfaction
As a response to current cut-throat competitive market situations, the companies often overburden their sales departments with unrealistic sales targets. The logic behind setting sales targets as high as possible is to stretch sales team’s efforts to the maximum.
Importance of CRM for customer satisfaction
Customer Relationship Management (CRM) is a concept that was introduced in the field of marketing during mid 1980s.