Tag: customer satisfaction

By Riya Jain & Priya Chetty on May 7, 2021 No Comments

In order to analyze the customer lifecycle in a business, it is important to measure key performance indicators (KPIs).

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By Priya Chetty on April 29, 2020 No Comments

To inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs.

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By Priya Chetty on April 22, 2020 No Comments

Investigating service characteristics that form the basis of consumer decision making is important for the hospitality industry.

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Literature is cascaded with different definitions and interpretations of customer perceived value in the area of marketing.

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A customer database, for small businesses often start out as a small excel worksheet whereas larger organizations use different tools to manage millions of customers for a specific time period.

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By Avishek Majumder & Abhinash Jena on March 18, 2019 No Comments

In order to implement a new CRM strategy, a business should first be capable to identify the outcomes of its business operations from the new strategy.

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By Priya Chetty & Shruti Thakur on March 7, 2019 1 Comment

Customer Relationship Management is a management function that provides a base for creating and maintaining good relations for a long-term association.

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By Ankita Agarwal on February 25, 2013 No Comments

As a response to current cut-throat competitive market situations, the companies often overburden their sales departments with unrealistic sales targets. The logic behind setting sales targets as high as possible is to stretch sales team’s efforts to the maximum.

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