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Customer portfolio management for a better relationship

By Avishek Majumder and Abhinash Jena on May 20, 2019 No Comments

Customer portfolio is a list segmented into the various groups of customer that a business should build relationships with. It is basically a tool that helps to keep track of customer activities and generate relationships with them.

 crm, segmentation, supply chain management

A suitable partner selection to validate CRM implementation

By Avishek Majumder on May 3, 2019 No Comments

Having built the CRM project foundations, the next phase involves the specification of needs for the CRM and selecting the right suitable partner in conduction of CRM.

 crm, segmentation, supply chain management

How personal trait influence online consumer behaviour?

By Jaideep Bhattacharjee and Priya Chetty on February 26, 2019 No Comments

Personal traits reflect some important characteristics of an online consumer like an attitude, self-image and perception.

 marketing strategy, online shopping, segmentation
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