Customer portfolio is a list segmented into the various groups of customer that a business should build relationships with. It is basically a tool that helps to keep track of customer activities and generate relationships with them.
crm, segmentation, supply chain managementHaving built the CRM project foundations, the next phase involves the specification of needs for the CRM and selecting the right suitable partner in conduction of CRM.
crm, segmentation, supply chain managementPersonal traits reflect some important characteristics of an online consumer like an attitude, self-image and perception.
consumer behaviour, marketing strategy, online shopping, segmentation