To inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs.
Importance of supplier network management in CRM
Customer relationship management is one of the core processes of an organization which deals in establishing, enhancing and maintaining the long term associations with the customers (Chalmeta, 2006).
CRM evaluation is a cyclic process in CRM implementation
The final phases of CRM re-implementation in business comprise of project implementation and CRM evaluation performance.
The need for customer value creation
Customer value creation has various meanings, some may consider it as the price of a commodity, whereas, others may consider value as a benefit or utility that is achieved after consumption.
Customer portfolio management for a better relationship
Customer portfolio is a list segmented into the various groups of customer that a business should build relationships with. It is basically a tool that helps to keep track of customer activities and generate relationships with them.
A suitable partner selection to validate CRM implementation
Having built the CRM project foundations, the next phase involves the specification of needs for the CRM and selecting the right suitable partner in conduction of CRM.
Customer database formation to build customer relations
A customer database, for small businesses often start out as a small excel worksheet whereas larger organizations use different tools to manage millions of customers for a specific time period.
Lean and agile strategy for managing supply chain functions
Supply chain functions comprise of activities that include the flow of products and services starting from the origin of the products and end with consumption and purchase.