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Customer Relationship Management (CRM) is a concept that was introduced in the field of marketing during mid 1980s. The term ‘Customer Relationship Management’ was introduced by Berry in 1983. The primary reason behind the emergence of CRM was the losing relevance of other marketing strategies. Read more »
Articles related to technology
Importance of CRM for Customer Satisfaction
Article by Ankita Agarwal
on October 4, 2012
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Government Legislations with respect to export and import of clothing in India
Article by Rajalakshmi Rahul
on May 14, 2012
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Indian Government has announced several measures to promote exports time to time. In order to promote import and export of clothing in India the government has strengthened the base of export production and improved the administration (Roy and Verma, 1999). Read more »
Basics of Project Management
Article by Priya Chetty
on March 3, 2012
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The project management is an organized and planned effort to accomplish the specific objective of one-time, for example, implementing a main new computer system and constructing a building. The project management includes developing a plan for the project, which consists of confirming and defining the objectives and goals of the project, identifying the tasks and how the goals are achieved, quantify the needed resources and determining the timelines and budgets for completion. Read more »
The process of information technology
Article by Abhinash Jena
on March 2, 2012
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In the early 1950s and 1960s, Information technology was a little known phrase that was used by those who works in the places like hospitals and banks to describe the process they used to store the information. Read more »
Information Technology (IT)
Article by Abhinash Jena
on March 1, 2012
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The term IT or information technology refers to the entire technology industry. The IT is the use of software and computer to manage the information. In various companies, this is also known as Management Information Services or Information Services. Read more »
Importance of technology in human resources management
Article by Priya Chetty
on February 5, 2012
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Industries across the globe have witnessed dramatic changes over the last two decades (Chanda, Sivarama Krishna and Shen, 2007). With the advent of development in information technology, the nature of work that people are engaged in along with the requisite skills, knowledge and abilities have underwent a shift. Read more »
Wireless sensor network
Article by Abhinash Jena
on December 21, 2010
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A wireless sensor network (WSN) is a network consisting of spatially distributed autonomous devices, and use them to cooperatively monitor physical or environmental conditions, such as temperature, sound, vibration, pressure, motion or pollutants at different locations. Read more »
Technological Environment
Article by Abhinash Jena
on April 24, 2010
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Technology is knowledge applied to the production process whereby it creates the potential for greater output and income from the same resources or, alternatively it allows the production of the same level of output with fewer resources. It results in cost reduction and/or quality up-gradation. Read more »
