Research in common parlance refers to search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, it is an art of scientific investigation.
Before studying the application of conceptual framework, we need to first define it. It can be defined as a ‘visual’ presentation of key variables, factors or concepts and their relationship among each other which have been or have to be studied in the research either graphically or in some other narrative form (Miles and Huberman, 1994).
It measures the correlations between two or more numeric variables. There are two types of correlations; bivariate and partial correlations. While Bivariate Correlations are computed using Pearson/Spearman Correlation Coefficient wherein it gives the measure of correlations between variables or rank orders.
Research philosophy is an important part of research methodology. Research philosophy is classified as ontology, epistemology and axiology. These philosophical approaches enable to decide which approach should be adopted by the researcher and why, which is derived from research questions (Saunders, Lewis, & Thornhill, 2009).
The independent two-sample t-test is used to test whether population means are significantly different from each other, using the means from randomly drawn samples.
Cronbach Alpha is a reliability test conducted within SPSS in order to measure the internal consistency i.e. reliability of the measuring instrument (Questionnaire).
We have already discussed about factor analysis in previous article (Factor Analysis using SPSS), and how it should be conducted using SPSS. In this article we will be discussing about how output of Factor analysis can be interpreted.