The research approach is a plan and procedure that consists of the steps of broad assumptions to detailed methods of data collection, analysis, and interpretation. It is, therefore, based on the nature of the research problem being addressed. The research approach is essentially divided into two categories: the approach of data collection and the approach […]
Ethical considerations form a major element in research. The researcher needs to adhere to promote the aims of the research imparting authentic knowledge, truth and prevention of error. Furthermore, following ethics enables scholars to deal collaborative approach towards their study with the assistance of their peers, mentors and other contributors to the study.
Sarantakos defined research method as “the theory of methods” (Sarantakos 2012; p. 465), or the way through which a researcher makes sense of the object of inquiry. Within research methodology, research strategy assumes as the “general plan of how the researcher will go about answering the research questions” (Saunders et al. 2009; p. 90).
In order to gain in-depth knowledge of underlying reasons and motivations, qualitative research is conducted. However, qualitative research also have limitations.
From traditional validity testing in quantitative research study, scholars have initiated determination of validity in qualitative studies as well (Golafshani 2003). However, according to Creswell & Miller (2000), the task of evaluating validity is challenging on many levels given the plethora of perspectives given by different authors at different time periods.
When making inferences from data analysis, sample assumes a primary position. Sample for any research is selected by following a particular sampling plan.
Quantitative research main purpose is the quantification of the data. It allows generalisations of the results by measuring the views and responses of the sample population. Every research methodology consists two broad phases namely planning and execution (Younus 2014).
As discussed in my previous article “Understanding research” there could be different purposes for research. It can be exploratory or descriptive and the research methods are not mutually exclusive. However, over the period of research the researcher may identify more than one purpose and choose a research method.