Category: Advertising

Different faces of news

By Gayatri Chopra on December 6, 2011 No Comments

The modern age is basically an age of information. Gone are the days where we relied on common mediums for this source but with the advent

Marketing strategies of IPL

By Priya Chetty on September 18, 2011 2 Comments

The IPL has followed an array of marketing and branding strategies in order to popularize the franchise. Most of which have been enormously successful.


Influential buying and influencers

By Abhinash Jena on February 13, 2010 No Comments

The fact that about 20 per cent of a company’s customers generate 80 per cent of its revenue is widely recognized. But perhaps it is even more important to identify and target the customers who form the 10 per cent of the population that influences the purchasing decisions of the majority.