Category: Advertising
Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
case study, industry overview, marketing and advertisingThe year 2012 was a mobile year when the advertisements through mobiles crossed a mark of $6,525 million worldwide. Moreover, the increasing use of smart phone is enabling the users stay connected via mobile internet all the time.
buzz marketingThe modern age is basically an age of information. Gone are the days where we relied on common mediums for this source but with the advent
Viral marketing, another concept that evolved in the 1990s, finds its roots in the Internet. Ebook calls viral marketing “an old idea made…
buzz marketingThe IPL has followed an array of marketing and branding strategies in order to popularize the franchise. Most of which have been enormously successful.
case studyBusiness Standard estimates the figures to rise further as Airtel has undertaken a massive re-branding campaign.
marketing and advertisingDespite the intensive promotion of blogging as ‘the next big thing’ in the trade press (e.g. TOI, March 2008), a number of commentators are sceptical about the business potential of blogs. One of the most vocal sceptics is Rajesh Lalwani, a well-known direct marketing copywriter
buzz marketingBuzz marketing is normally just one of the tools in the marketing communication mix and does not necessarily exclude ‘traditional’ advertising. In some cases a product is so contagious that advertising is not necessary (Rosen 2000, p. 206).
buzz marketing, marketing and advertising