Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
Different faces of news
The modern age is basically an age of information. Gone are the days where we relied on common mediums for this source but with the advent
Marketing strategies of IPL
The IPL has followed an array of marketing and branding strategies in order to popularize the franchise. Most of which have been enormously successful.
Indian Mobile Communications Industry’s Advertising expenditure
Business Standard estimates the figures to rise further as Airtel has undertaken a massive re-branding campaign.
Advertising and buzz marketing
Buzz marketing is normally just one of the tools in the marketing communication mix and does not necessarily exclude ‘traditional’ advertising. In some cases a product is so contagious that advertising is not necessary (Rosen 2000, p. 206).
Influential buying and influencers
The fact that about 20 per cent of a company’s customers generate 80 per cent of its revenue is widely recognized. But perhaps it is even more important to identify and target the customers who form the 10 per cent of the population that influences the purchasing decisions of the majority.
Traditional marketing versus word of mouth
A study of 50 respondents was done to determine which information sources made people ‘more comfortable’ with a product, found that a recommendation from a friend was at the top of the list (26%), even above the person’s own past experience (20%).