Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
The modern age is basically an age of information. Gone are the days where we relied on common mediums for this source but with the advent
The IPL has followed an array of marketing and branding strategies in order to popularize the franchise. Most of which have been enormously successful.
Business Standard estimates the figures to rise further as Airtel has undertaken a massive re-branding campaign.
The fact that about 20 per cent of a company’s customers generate 80 per cent of its revenue is widely recognized. But perhaps it is even more important to identify and target the customers who form the 10 per cent of the population that influences the purchasing decisions of the majority.