Category: Marketing

By Avishek Majumder on February 5, 2019 No Comments

There are three clusters together that help in the growth and development of the pharmaceutical business.

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By Avishek Majumder on February 4, 2019 No Comments

According to a report by STATISTA, (2017), pharmaceutical R&D expenditures was valued at USD 159 billion globally in 2016.

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By Avishek Majumder on February 2, 2019 No Comments

R&D investments are an important component for driving the sales and distribution of the pharmaceutical drug market (Pammolli, Magazzini, & Riccaboni, 2011).

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By Avishek Majumder & Abhinash Jena on January 31, 2019 No Comments

According to a report by WHO, (2015) asthmatic drugs comprised approximately 30% of the overall drugs market. However, allergic cases such as drug hypersensitivities, food hypersensitivities, skin allergies, and others; lack a significant market share in spite of their rising prevalence. 

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By Avishek Majumder on January 26, 2019 No Comments

Research capability in drug development comprises of R&D expenditure, human capital, and an ecosystem of innovations

 
By Avishek Majumder & Abhinash Jena on January 19, 2019 No Comments

The drug market in India not only manufactures drugs to be used in the country but also for export to other countries of the world (Basak, 2018). There are different international policies and laws as well as country-specific laws that pharma companies need to follow for the export of drugs.

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By Priya Chetty on January 18, 2019 3 Comments

Supply chain management (SCM) refers to strategies that optimize the flow of materials or services to make available the product or service from inception to the end consumer. It aims to perform this task in an integrated and cost-effective manner (Reis et al, 2014).

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By Avishek Majumder & Abhinash Jena on January 5, 2019 1 Comment

The increasing prevalence of allergy in India has resulted in a big economic burden on the cost of treatment impacting allergic conditions treatment capability.

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