The battle between technological giants: US Owned Apple and Korean Owned results in more innovative products for mobile phone users around the world. It is affecting everything from the price we pay for our phones, to what they are capable of doing and whether we have freedom to choose between the rival brands.
case studyCelebrity endorsements have been a common advertising tool for decades now. Products varying from cosmetics to automobiles is endorsed by celebrities. The endorsements done by celebrities often lead to an increase in sales of the product.
marketing strategy‘Corporate social responsibility is a commitment that a business makes towards the betterment of the society at large’ (Uddin, M, et al 2008 ). Corporate social responsibility has received increasing importance in the past few decades (Abdolvand, M & Charsetad, P 2013, p. 273).
corporate social responsibilityIn its simplest form, organizational change can be defined as, “new ways of organizing and working” (Dawson, 2003). However this definition is incomplete as it gives no idea about the nature of change.
business strategySocial network web portals like Twitter, Facebook, Google Plus YouTube, Pinterest and blogging platforms enable followers to “post”, “tweet”, “retweet” or “repost” comments instantly. Messages are viewed by other visitors. Thus, social network websites work as a source for word of mouth publicity.
marketing and advertising, online shoppingThe shampoo industry in India has evolved extensively since the 1960’s, which was then considered a lifestyle product in urban India. Until 2005, the market was dominated by flagship companies such as Hindustan Lever Ltd. and Procter and Gamble.
In face of the intense competition between numerous companies offering the same product, it is becoming increasingly difficult for companies to create a brand image that stands out its rivals in the minds of the customers.
brandingIndian Premier League (IPL) is created by the Board of Control for Cricket in India (BCCI) and is sanctioned by the International Cricket Council (ICC).
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