Category: Marketing

By on January 17, 2012 No Comments

While visiting many websites during the course of a day spent on internet, many of us notice old and annoying pop-ups opening…

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By Ankita Agarwal on January 16, 2012 No Comments

Like human beings even brands are mortal. Every brand’s life comes to an end. But this does not happen in a single day.

 
By Priya Chetty on January 14, 2012 No Comments

Today, educated online shoppers do not find it worthwhile to hop back to shopping at the malls. The big players in the online retail scene…

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By Priya Chetty on January 13, 2012 No Comments

The most promising and booming industry of future is retailing. At Kearney, a well-known international management consultancy…

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By on January 10, 2012 No Comments

Outsourcing is the act of reassigning some of the business activities and decision making abilities to another firm who specializes…

 
By on January 8, 2012 No Comments

In today’s highly competitive business scenario where firms compete for securing the maximum market share, customer acquisition…

By on January 4, 2012 No Comments

Logo could be defined as a “Symbol or small design adopted by an organization to identify its product.” Since logo acts as an identity tag…

By Abhinash Jena on December 17, 2011 No Comments

Green Marketing, a strategic approach to market eco-friendly products, is considered as one of the popular marketing approaches…

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