Category: Marketing
Services are deeds, processes and performances. Services include all economic activities whose output is not a physical product or construction….
marketing strategyQuality as defined by ISO 9000:2000 is the degree to which a set of inherent characteristics fulfill certain requirements [Ross, 2005].
The Freudian model suggests that consumers succumb to their deepest fears and longings which translate into certain purchasing decisions.
marketing and advertisingThere are a many companies especially those in the Consumer Package Goods (CPG) market that adopt the theory of running their business centred around Consumer, Shopper & Retailer needs. Their Marketing departments spend quality time looking for “Growth Opportunities” in their categories by identifying relevant insights (both mindsets and behaviours) on their target Consumers, Shoppers and retail partners.
marketing and advertisingBlogging represents an opportunity cost for companies, consuming resources that could be employed elsewhere. The question examined in this section is whether the bloggers consider that the investment in time and money is justified by the results obtained. First, however, it is necessary to determine how the effectiveness should be measured.
blog marketing, branding, buzz marketing, marketing and advertisingDespite the intensive promotion of blogging as ‘the next big thing’ in the trade press (e.g. TOI, March 2008), a number of commentators are sceptical about the business potential of blogs. One of the most vocal sceptics is Rajesh Lalwani, a well-known direct marketing copywriter
buzz marketingIn the international market, according to a research conducted by Harris Interactive (HP, 2005), ten per cent of the small business owners polled had included weblogs in their marketing plans, suggesting that there could be a significant increase in small business blogging over the next few years.
During the past year blogs have become a worldwide cultural phenomenon. Once the preserve of technically-minded enthusiasts, blogging has begun to transform key areas of society such as journalism and politics and now seems set to rival e-mail as a medium for personal communication.