Secondary literature search and review helps to understand complex problems in the perception of contemporary researchers. The aim is to unravel multi-dimensional challenges through a deep study of critical results published in the past.
How secondary data can escalate your goal?
An essential component of every research study is creating a situation analysis using secondary data. It helps design strategies for benchmarking and segmentation.
In an extraordinary complex market environment, segmentation helps identify the right consumers. With a systematic review, segmentation can be specific to requirements. Resource allocation by consumer demographics and behavior is also achievable with it.
Situation analysis is helpful to assess the marketplace for competitiveness using SWOT, PEST and Porter’s Five Forces. It involves an analysis of internal and external factors that impact a business. It also involves strategy building and framework development using an expert’s opinions to identify the business’s capabilities.
Involves the identification of meaningful patterns in data to forecast or predict lucrative futures. Key insights based on sales, consumer behavior and technology steer ideas towards opportunities and innovations. Trend analysis helps to make the right decisions with the right insights driven by peer-reviewed research metrics.
As results vary across studies meta-analysis combines data from different texts to identify commonalities and derive a meaningful conclusion. It benefits clinical studies by observing the findings of different sample sets. Such a synthesis strengthens the conclusion of a study and finds critical limitations in the data.
Addressing a larger need for better decision-making capabilities
Secondary data analysis requires access to credible and global research from where relevant information can be extracted. We keep our database up to date to minimize chances of bias in findings and to provide a holistic, 360-degree view of critical problems.
The formulation of frameworks requires the intervention of experts who have handled such data in the past. Our analysts are experienced in treating myriad data to create meaningful findings and envision actionable strategies and frameworks.