Tag: branding

By on January 17, 2012 No Comments

While visiting many websites during the course of a day spent on internet, many of us notice old and annoying pop-ups opening…

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By Ankita Agarwal on January 16, 2012 No Comments

Like human beings even brands are mortal. Every brand’s life comes to an end. But this does not happen in a single day.

 
By Abhinash Jena on December 17, 2011 No Comments

Green Marketing, a strategic approach to market eco-friendly products, is considered as one of the popular marketing approaches…

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By Priya Chetty on November 4, 2011 No Comments

According to Chunnawala, (2008), the marketing term product’s brand Image can be defined as “a consumer perception towards a product.”

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By Ankita Agarwal on October 30, 2011 No Comments

Colors play an important role in human lives, both as marketers as well as consumers. Colors are expressive and carry meaning.

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By Priya Chetty on October 13, 2011 No Comments

Gone those days where brands were limited and their tag lines were enough for the publicity, for e.g. “Thanda matlab coca- cola” this tag…

 
By Ankita Agarwal on August 24, 2011 7 Comments

Integrated marketing communication is a way of looking the whole marketing process instead of focusing on individual parts of it.

 
By on June 7, 2011 No Comments

The American Marketing Association (AMA) defines Advertising as “any paid form of non-personal presentation and promotion of ideas…

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