Tag: branding

Is brand marketing and promotions deteriorating?

By Abhinash Jena on April 4, 2010 4 Comments

Today we are surrounded with millions of products around us and receive not millions but thousands of messages about different products. So how are organizations able to create a space between their branded products and the no-name products (these are the products that you see for the first time on the shelf).


The drawbacks of business blogging

By Priya Chetty on February 16, 2010 No Comments

Despite the intensive promotion of blogging as ‘the next big thing’ in the trade press (e.g. TOI, March 2008), a number of commentators are sceptical about the business potential of blogs. One of the most vocal sceptics is Rajesh Lalwani, a well-known direct marketing copywriter

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Axe Snake Peel shower scrub

By Abhinash Jena on February 14, 2010 2 Comments

Axe is a brand with a variety of products like deodorant, shower gel and aftershave with different fragrances, targeted at young man. The good reputation of Axe in Holland has helped the introduction of its new shower scrub (Van der Aa 2005, pers. comm., 22 April).