Paytm a digital payment platform was launched in 2010 by One97 communication. It allows to transfer money into its integrated wallet by debit card, credit card and net banking. This wallet can be further used to make payments for recharge, bill payments and shopping (Unicorn 2016).
business plan, case study, e-payment industry, literature survey, online shoppingThe worldwide competition, deregulation and rapid technology changes are bringing focus on quality awareness. The management strives to achieve total quality management by mobilising the whole organisation to adhere to quality continuously economically.
business strategy, case studyDunkin Donuts brand is owned by Dunkin Brands Group which is a well known pioneering brand of quick service restaurants. It has more than 18000 points of distribution in the world with presence in more than 60 countries (Dunkin Donuts, 2014).
case studyMcDonald’s failure in Bolivia as believed by marketing analysts across the world, was natural. Though it sounds unbelievable and surprising for many across the globe.
case studyJohnson Matthey is a leading producer of chemicals in the world today. With an illustrious 200 years of past, it has now diversified into precious metals, chemicals and catalysts.
case studyThe battle between technological giants: US Owned Apple and Korean Owned results in more innovative products for mobile phone users around the world. It is affecting everything from the price we pay for our phones, to what they are capable of doing and whether we have freedom to choose between the rival brands.
case studyDigital innovation is the next iteration of digital media (Anon 2012). Digital media is tied with lower costs, easier usability and higher bandwidth to increase awareness in different fields like education, health care industries, etc.
case studyStarbucks created an innovative collaboration with Arizona State University to empower thousands of US partners to finish their bachelors degree (Weinstei 2014). This creates a pattern to decrease the number of students who have not completed a degree due to intensifying debts and lack of support.
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