Tag: case study

By Anita Tomer & Indra Giri on January 20, 2017 6 Comments

Paytm a digital payment platform was launched in 2010 by One97 communication. It allows to transfer money into its integrated wallet by debit card, credit card and net banking. This wallet can be further used to make payments for recharge, bill payments and shopping (Unicorn 2016).

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By Isha Mahajan on May 13, 2016 2 Comments

The worldwide competition, deregulation and rapid technology changes are bringing focus on quality awareness. The management strives to achieve total quality management by mobilising the whole organisation to adhere to quality continuously economically.

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By Priya Chetty on February 10, 2015 1 Comment

Dunkin Donuts brand is owned by Dunkin Brands Group which is a well known pioneering brand of quick service restaurants. It has more than 18000 points of distribution in the world with presence in more than 60 countries (Dunkin Donuts, 2014).

 
By Priya Chetty on January 23, 2015 No Comments

McDonald’s failure in Bolivia as believed by marketing analysts across the world, was natural. Though it sounds unbelievable and surprising for many across the globe.

 
By Anjum John on January 18, 2015 No Comments

Johnson Matthey is a leading producer of chemicals in the world today. With an illustrious 200 years of past, it has now diversified into precious metals, chemicals and catalysts.

 
By Pamkhuila Shaiza on September 17, 2014 4 Comments

The battle between technological giants: US Owned Apple and Korean Owned results in more innovative products for mobile phone users around the world. It is affecting everything from the price we pay for our phones, to what they are capable of doing and whether we have freedom to choose between the rival brands.

 
By Ritu Tiwari on August 2, 2014 No Comments

Digital innovation is the next iteration of digital media (Anon 2012). Digital media is tied with lower costs, easier usability and higher bandwidth to increase awareness in different fields like education, health care industries, etc.

 
By Ritu Tiwari on July 17, 2014 No Comments

Starbucks created an innovative collaboration with Arizona State University to empower thousands of US partners to finish their bachelors degree (Weinstei 2014). This creates a pattern to decrease the number of students who have not completed a degree due to intensifying debts and lack of support.