Tag: case study

Has Dunkin Donuts failed in India?

By Priya Chetty on February 10, 2015 1 Comment

Dunkin Donuts brand is owned by Dunkin Brands Group which is a well known pioneering brand of quick service restaurants. It has more than 18000 points of distribution in the world with presence in more than 60 countries (Dunkin Donuts, 2014).


Apple v/s Samsung; leader of technology and marketing

By Pamkhuila Shaiza on September 17, 2014 4 Comments

The battle between technological giants: US Owned Apple and Korean Owned results in more innovative products for mobile phone users around the world. It is affecting everything from the price we pay for our phones, to what they are capable of doing and whether we have freedom to choose between the rival brands.


Digital marketing innovation by Samsung

By Ritu Tiwari on August 2, 2014 No Comments

Digital innovation is the next iteration of digital media (Anon 2012). Digital media is tied with lower costs, easier usability and higher bandwidth to increase awareness in different fields like education, health care industries, etc.


Importance of the Starbucks college achievement plan

By Ritu Tiwari on July 17, 2014 No Comments

Starbucks created an innovative collaboration with Arizona State University to empower thousands of US partners to finish their bachelors degree (Weinstei 2014). This creates a pattern to decrease the number of students who have not completed a degree due to intensifying debts and lack of support.