Six Sigma at Motorola
Bill Smith, an engineer working at Motorola developed the tools and mathematics for Six Sigma
case study, marketing and advertisingTag: case study
Total quality management at Ritz Carlton
Ritz Carlton was the first hotel that received the Malcolm Baldrige National Quality Award. It received the award for the first time in 1992.
case studyStarbucks; brewing for Indian consumers
The brand that began its operations in year 1971, with whole bean and ground coffee and some tea and spices
case studyOnline recruitment at Vodafone UK
Vodafone is one of the largest telecommunication and networking service providers of the world…
case study, recruitmentEco friendly marketing in India
Green Marketing, a strategic approach to market eco-friendly products, is considered as one of the popular marketing approaches…
branding, business, case study, marketing and advertisingEco tourism in Ghana
Ghana is a part of the African continent and is referred to as mother nature’s delight. Its enchanting wildlife, natural species,subtropical…
case study, ecotourism, hospitality and tourismMarketing strategies of IPL
The IPL has followed an array of marketing and branding strategies in order to popularize the franchise. Most of which have been enormously successful.
case studyAxe Snake Peel shower scrub
Axe is a brand with a variety of products like deodorant, shower gel and aftershave with different fragrances, targeted at young man. The good reputation of Axe in Holland has helped the introduction of its new shower scrub (Van der Aa 2005, pers. comm., 22 April).
branding, case study