Tag: case study

By on May 2, 2012 No Comments

Bill Smith, an engineer working at Motorola developed the tools and mathematics for Six Sigma

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By on April 13, 2012 No Comments

Ritz Carlton was the first hotel that received the Malcolm Baldrige National Quality Award. It received the award for the first time in 1992.

 
By on March 24, 2012 No Comments

The brand that began its operations in year 1971, with whole bean and ground coffee and some tea and spices

 
By on March 7, 2012 No Comments

Vodafone is one of the largest telecommunication and networking service providers of the world…

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By Abhinash Jena on December 17, 2011 No Comments

Green Marketing, a strategic approach to market eco-friendly products, is considered as one of the popular marketing approaches…

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By on November 1, 2011 No Comments

Ghana is a part of the African continent and is referred to as mother nature’s delight. Its enchanting wildlife, natural species,subtropical…

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By Priya Chetty on September 18, 2011 2 Comments

The IPL has followed an array of marketing and branding strategies in order to popularize the franchise. Most of which have been enormously successful.

 
By Abhinash Jena on February 14, 2010 2 Comments

Axe is a brand with a variety of products like deodorant, shower gel and aftershave with different fragrances, targeted at young man. The good reputation of Axe in Holland has helped the introduction of its new shower scrub (Van der Aa 2005, pers. comm., 22 April).

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