Tag: case study

Marketing strategies of IPL

By Priya Chetty on September 18, 2011 2 Comments

The IPL has followed an array of marketing and branding strategies in order to popularize the franchise. Most of which have been enormously successful.


Axe Snake Peel shower scrub

By Abhinash Jena on February 14, 2010 2 Comments

Axe is a brand with a variety of products like deodorant, shower gel and aftershave with different fragrances, targeted at young man. The good reputation of Axe in Holland has helped the introduction of its new shower scrub (Van der Aa 2005, pers. comm., 22 April).