Tag: hypothesis testing

How to accept or reject a hypothesis?

By Riya Jain and Priya Chetty on June 15, 2020 1 Comment

When a hypothesis is presented negatively (for example, TV advertisements do not affect consumer behavior), it is called a null hypothesis. This article explains the conditions to accept or reject a hypothesis.


How to frame a hypothesis from research questions?

By Saptarshi Basu Roy Choudhury on January 28, 2019 2 Comments

A hypothesis by definition is a proposition or a number of propositions that reflects a prediction. In simpler words, a hypothesis is a statement that assumes a relation between an independent variable and a dependent variable. In research, hypotheses provide the basis for data collection and data analysis.