Tag: industry analysis
Logistics has different definitions in different nations and its definition has evolved over a period of time. In 1935, the vocabulary of marketing compiled by the American Marketing Association (AMA) defined logistics…
industry analysisRecently, Kingfisher Airlines was all over the news but for the wrong reasons. It is on the verge of a collapse. However, this is an alarm for the worse which is yet to come.
aviation industry, business, industry analysisCorporate social responsibility is nothing but the act of organizations in behaving in an ethical or responsible manner (Hopkins, 2007, p 15). “Responsible or ethical” means treating stakeholders in a deemed manner which is acceptable in a civilized society.
corporate social responsibility, industry analysis‘Luxury’ has now become a necessity among the Asian people. The days when the middle level income people started at expensive products and accessories are no more in existence.
branding, industry analysis, marketing and advertising