Theories of entrepreneurship
Theory is not merely bookish. Theory helps us to comprehend phenomena better. Understanding theory one can apply the same in practice more….
entrepreneurship, literature surveyTag: literature survey
The role of non-monetary costs
In recent years economists have recognized that monetary price is not the only sacrifice consumers make to obtain products and services.
literature survey, marketing strategyStrategies to match demand and capacity
When an organization has a clear grasp of its capacity constraints and an understanding of demand patterns, it is in a good position to….
literature survey, logistics management, marketing strategy, supply chain managementRole of customers in service delivery
Service delivery for customers can be seen in a factory. The place the service is produced and is consumed interacting with the employees and other customers.
literature survey, marketing strategy