Social media marketing efforts comprise several approaches to creating and maintaining relationships with customers. These include approaches of positive electronic word-of-mouth, virtual tours and tutorials, social media campaigns, and live videos.
digital marketing plan, literature survey, online shoppingThe concept of the family life cycle has gained popularity in the last few decades due to its relevance in the consumer decision-making process. For example, as a person grows older, his buying choices depend less on his own needs and more on his family’s collectively.
literature survey, marketing theories, online shoppingSupply chain management and it’s every facet, right from product design, resource procurement, product distribution management, all have evolved as key differentiating determinants of competitive advantages.
literature survey, product distribution, supply chain managementCSR initiatives are being highly promoted through various media channels thus create an expansive halo effect that promotes the brand image and fosters better brand recall.
corporate social responsibility, literature surveyAn employee’s work performance involves various aspects such as quality, quantity, work productivity and workplace conduct.
literature survey, theories of performance management systemeveral CSR models have been formulated over the years. The purpose of these models is to design and execute the CSR process and to enable its monitoring and control.
corporate social responsibility, literature surveySociological theories are different from other theories because they analyse entrepreneurial activities from the standpoint of social contexts and corresponding processes and effects.
entrepreneurship, literature surveyThe first objective is to compare the pre and post-merger performance of selected cross-country Merger and Acquisition (M&A) deals.
literature survey, mergers and acquisitions