Tag: market dynamics

By sana anand & Priya Chetty on December 23, 2021 No Comments

With the right marketing mix and well-planned strategies, online shopping companies have a great opportunity to penetrate the Indian rural markets.

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By Avishek Majumder & Priya Chetty on April 25, 2019 No Comments

In the global pharmaceutical marketplace, the Indian pharmaceutical industry is at 13th position, in terms of value and has the 3rd largest volume (Department of Commerce, 2017).

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SERVQUAL (Service Quality) model or service quality gap model is applied to explore the gaps and recognize different factors that result in a difference between expected services by consumers and the actual services being provided by the company.

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By Avishek Majumder on January 19, 2019 No Comments

Allergy is hypersensitivity of the immune system or abnormal reaction of the immune system to foreign antigens. Allergy-related common diseases include allergic rhinitis, urticaria, eczema, anaphylaxis, conjunctivitis, and asthma. Allergy may affect the lungs, stomach, skin, nose, throat, and eyes.

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By Priya Chetty on August 16, 2017 No Comments

The Real Estate Regulation and Development Act (RERA) 2016 is a revolutionary Act in the history of the Indian real estate sector.  It was introduced first in the year 2013, but due to objections raised in the parliament, it came into effect only in May 2016.

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By Priya Chetty on September 13, 2016 No Comments

Owing to the increase in the economic development and growing Gross Domestic Product (GDP) of India, there is an increasing demand for financial assistance, especially in microfinance. This demand is not only from corporations and financially stronger groups but also from the lower sections of the society.

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