Tag: research methodology

By Priya Chetty & Shruti Thakur on January 27, 2020 4 Comments

Validity and reliability of qualitative research represent the key aspects of the quality of research. When handled meticulously, the reliability and validity parameters help differentiate between good and bad research.

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By Ashni walia & Priya Chetty on October 10, 2019 No Comments

To identify the strategies adopted by e-commerce businesses the study adopts a mix method that includes interview and survey methods.

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By Priya Chetty on October 7, 2019 3 Comments

In order to summarise the findings in the study of factors affecting online shopping behaviour of millennials and gen z, the conceptual framework is presented.

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By Ashni walia & Priya Chetty on October 7, 2019 No Comments

Interview questions are generally designed differently depending on the need of being addressed and the information required.

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By Ashni walia & Priya Chetty on October 4, 2019 1 Comment

Qualitative data mining plays a crucial role in most of the fields of study such as business, social sciences, and humanities.

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By Riya Jain & Priya Chetty on July 5, 2019 2 Comments

Sample size calculation is the process used by social science researchers that helps to access the number of people needed to gather information from the people or collected data.

 
By Saptarshi Basu Roy Choudhury on January 31, 2019 2 Comments

Measurement scales while framing a questionnaire play an important role to understand the characteristics of the variables. A questionnaire is a collection of a set of questions. A survey, on the other hand, includes the process of making the questionnaire, collecting the responses, aggregating the data and analysing it (SurveyMonkey, 2019).

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There different instruments to collect primary data and the most widely used is the questionnaire in a survey method. Correlation and regression tests are two of the basic statistical tools that are widely applied to analyze data.

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