Validity and reliability of qualitative research represent the key aspects of the quality of research. When handled meticulously, the reliability and validity parameters help differentiate between good and bad research.
In order to summarise the findings in the study of factors affecting online shopping behaviour of millennials and gen z, the conceptual framework is presented.
Sample size calculation is the process used by social science researchers that helps to access the number of people needed to gather information from the people or collected data.
Measurement scales while framing a questionnaire play an important role to understand the characteristics of the variables. A questionnaire is a collection of a set of questions. A survey, on the other hand, includes the process of making the questionnaire, collecting the responses, aggregating the data and analysing it (SurveyMonkey, 2019).
There different instruments to collect primary data and the most widely used is the questionnaire in a survey method. Correlation and regression tests are two of the basic statistical tools that are widely applied to analyze data.