All articles by Priya Chetty

Priya Chetty writes frequently about advertising, media, marketing and finance. In addition to posting daily to Project Guru Knowledge Tank, she is currently in the editorial board of Research & Analysis wing of Project Guru. She emphasizes more on refined content for Project Guru's various paid services. She has also reviewed about various insights of the social insider by writing articles about what social media means for the media and marketing industries. She has also worked in outdoor media agencies like MPG and hotel marketing companies like CarePlus. She has attained MBA degree from Indian Institute of Planning and Management, New Delhi.

How to prepare an Essay in English Literature

Many students find essay writing a daunting and laborious task. It is one of the few things that seem easy at first, but the challenges start coming up when we begin to write. In order to write an essay properly, the foremost important thing is to understand the topic. Read more »

Challenges in implementing communities of practice in organizations

There are four major challenges associated with communities of practice (Clarke and Cooper, 2000). They are community challenge, management challenge, personal challenge and technical challenge. Read more »

Different models for E-retailing

The major underlying reasons behind the success of electronic retailing is that the technology convergence that offers better experience to consumers, enabling them to shop products from anywhere and at any time at a cost effective manner. Read more »

Challenges faced by coastal shipping in India

Coastal shipping is the term used for describing the movement of cargo by ships within a particular country. It has numerous advantages: it is cost-effective, environment friendly and more favored than alternative modes of cargo transport in developed countries. Despite its wide scope and popularity in other nations, India has sadly never realized coastal shipping’s true potential. Read more »

Internal job posting programs

Effective recruitment process is vital to the success of any organization (Barber 1998). However, the major decision to be made is to recruit whether externally or internally. Read more »

Cultivating effective communities of practice

In order to successfully implement communities of practice in organization there are seven principles involved (Wenger, McDermott, and Snyder, 2002; Cross, 1998). Read more »

Relationship between organizational conflict and performance of organization

Conflict is a force that must be managed rather than avoided. Managers must never try to avoid all conflict but they must try to keep the conflict at a functional and moderate level to contribute altering efforts which profit the organization. Read more »

Difference between Human capital management & Human resource management

In general HCM and HR management options possess many similarities when actually compared. HCM and HR management deals with HR department of organization which is the foremost solitary body responsible for carrying the organizational processes in business environments. Read more »

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