![Email id: care[at]projectguru.in](http://pg.electromaniax.com/images/base/careid.jpg){kind=small}
Debt is basically referred to the amount of monetary assets like money borrowed by third party persons. In order to make enormous purchases many organizations in present status of business are using debt as a perfect source of usage (Lewis and Davis, 1987). Read more »
All articles by Priya Chetty
Priya Chetty writes frequently about advertising, media, marketing and finance. In addition to posting daily to Project Guru Knowledge Tank, she is currently in the editorial board of Research & Analysis wing of Project Guru. She emphasizes more on refined content for Project Guru's various paid services. She has also reviewed about various insights of the social insider by writing articles about what social media means for the media and marketing industries. She has also worked in outdoor media agencies like MPG and hotel marketing companies like CarePlus. She has attained MBA degree from Indian Institute of Planning and Management, New Delhi.
Debt substitution at L&T infrastructure finance company limited
Article by Priya Chetty
on May 20, 2012
No comments
Logistics- An American and European perspective
Article by Priya Chetty
on May 11, 2012
No comments
Logistics has different definitions in different nations and its definition has evolved over a period of time. In 1935, the vocabulary of marketing compiled by the American Marketing Association (AMA) defined logistics as a series of enterprise tasks involved during the transfer of material resources from the production place to the consumption area including the processes of service. Read more »
Evolution and present Situation of Multinational Corporations
Article by Priya Chetty
on May 4, 2012
No comments
Each year Fortune Publishes a list of several admired United States corporations. Several organizations are multinational, largely in operations and philosophy (Shapiro, 2009). Read more »
Role of strategic marketing management in promoting e-commerce
Article by Priya Chetty
on April 25, 2012
No comments
Strategic Marketing Management is an approach that integrates the marketing operation of an organization with all the other managerial functions in order to enable an organization to succeed in the market. Strategic Marketing Management is not only important for the success of organizations with physical infrastructure but also essential for the success of online organizations. Strategic marketing when adapted efficiently can help organizations promote their business and improve their profitability. Strategic marketing is hence indispensable to all organizations. This essay examines the impact of strategic marketing management in promoting E-commerce.
Strategies to improve satisfaction level of faculties who teach online
Article by Priya Chetty
on April 22, 2012
No comments
It is well known that level of satisfaction of faculties teaching online is highly correlated with the quality of the education delivered online and performance of students learning online (Marion and Quaglia, 1991). Therefore it is important for faculties to be highly satisfied and happy about imparting education online. However, keeping the faculties satisfied and happy relies purely upon the educational institutions to which they are tied up. Read more »
Benefits gained by organizations from logistic service providers
Article by Priya Chetty
on April 20, 2012
No comments
There are several benefits that organizations could gain on availing the services offered by a logistic service provider. Deepen (2007, p 21) has identified that the major benefit of logistics is the reduction of costs that it offers to organizations. Read more »
