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The following are the challenges encountered by Indian multinational enterprises in going global (Sreenivas, 2006): Read more »
Category: Marketing
Difficulties faced by Indian firms in a global market
Article by Rajalakshmi Rahul
on September 17, 2012
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How does Timond advertise its products?
Article by Rajalakshmi Rahul
on August 30, 2012
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Time never lies. Like a beating heart it chronicles and the yesteryear, today and the moments to come. At Timond the watches are developed greatly, the rhythmic countdown to whatever is to be, the preserver of seasons that has withered, arrived and charmed. Read more »
Sustaining Lean Six Sigma at Toyota
Article by Rajalakshmi Rahul
on August 28, 2012
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Quality is an indispensable dimension that every organization must adhere to. Be it a product or service, all an end customer expects from a provider is quality. The following section describes how well the two famous organizations, Toyota has managed to stand as leaders in rendering quality products and services respectively by adopting quality policies and practices at each and every level of the organization. Read more »
Lean Manufacturing in India
Article by Ankita Agarwal
on August 27, 2012
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Though many authors relate the term ‘lean’ to a specific business process like manufacturing or logistics, lean is basically a philosophy which believes in identification and elimination of wastage and can be applied to any process or system. Read more »
Multi-layer Distribution System in India
Article by Ankita Agarwal
on August 23, 2012
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Supply Chain Management (SCM) is a vital business function in today’s hyper-competitive corporate arena. SCM has emerged as a means to earn competitive advantage and that is why firms all across the globe are trying to strategize upon it. Read more »
Concept of Multi-Level Marketing
Article by Ankita Agarwal
on August 22, 2012
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Multi-Level Marketing (MLM) is a means of distributing goods to the final consumers by developing dealer networks. This is also known as ‘Network Marketing’ or ‘Structure Marketing.’ The concept of MLM was first introduced in USA. MLM is a form of direct marketing. Read more »
Apple Inc.’s Product Distribution System in US and UK
Article by Parul Goyal
on August 21, 2012
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Apple Inc. is a multinational company having its origin in US, which manufactures and markets consumer electronics, computer software and personal computers. As per the statistics of August 2010, Apple Inc. carries out its operations in 10 countries through its 301 retail outlets and an online business portal from where customers can buy the requisite products. Read more »
Pros and Cons of Multi-layered Distribution System
Article by Ankita Agarwal
on August 16, 2012
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The producers have basically two options to distribute goods to the end-users. Either the distribution can take place directly from the producer or it can be done with the help of intermediaries. Read more »
