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In today’s market scenario, it won’t be wrong to say that ‘customers are the king.’ Customers control the markets today and therefore the companies are focusing on enhancing customer satisfaction by every possible means. The complete marketing mix is customized according to the target customers. Read more »
Category: Relationship Management
Importance of CRM for Customer Satisfaction
Article by Ankita Agarwal
on October 4, 2012
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Customer Relationship Management (CRM) is a concept that was introduced in the field of marketing during mid 1980s. The term ‘Customer Relationship Management’ was introduced by Berry in 1983. The primary reason behind the emergence of CRM was the losing relevance of other marketing strategies. Read more »
What is relationship marketing?
Article by Priya Chetty
on October 29, 2011
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First surfacing in the 1980’s; relationship marketing as a concept gained popularity in the 1990’s with more and more number of organisations adopting the term. Read more »
Customer Relationship Management in Financial Services
Article by Priya Chetty
on September 6, 2011
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Today, many financial institutions like banks, asset management agencies, insurance companies, etc. are turning to CRM to reap the same benefits as most other organization: maintain data bases of potential customers and make every effort to win their confidence, retain them and increase life-time value. Read more »
Customer Relationship Management in Standard First Bank, Korea
Article by Priya Chetty
on September 6, 2011
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SCFBK is a bank that learnt that data bases could be put to competitive use. In September 2008, announced an alliance with Teredata Warehousing, a leading provider of enterprise data warehousing for a marketing automation software portfolio and comprehensive analytics for customer relationship management (CRM). Read more »
Lifetime Value of a Customer
Article by Priya Chetty
on October 30, 2010
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Life time value of a customer is a concept or calculation that looks at customer from the point of view of their lifetime revenue and profitability contributions to a company. Read more »
Benefits of Relationship Management
Article by Priya Chetty
on October 30, 2010
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Both parties benefit i.e., customer / firm from customer retention. It is not only in the best interest of the organization to build and maintain a loyal customer base, but customers themselves also benefit from long-term associations. Read more »
