Customer Relationship Management is a management function that provides a base for creating and maintaining good relations for a long-term association.
crm, customer satisfaction, marketing strategy, supply chain managementThere lies a misunderstanding CRM concept, according to Buttle, (2009), which is, ‘CRM is a database marketing process’.
crm, supply chain managementIn today’s market scenario, it won’t be wrong to say that ‘customers are the king.’ Customers control the markets today and therefore the companies are focusing on enhancing customer satisfaction by every possible means.
business strategy, crm, marketing and advertisingCustomer Relationship Management (CRM) is a concept that was introduced in the field of marketing during mid 1980s.
business strategy, crm, customer satisfaction, supply chain managementFirst surfacing in the 1980’s; relationship marketing as a concept gained popularity in the 1990’s with more and more number of organisations adopting the term.
Today, many financial institutions like banks, asset management agencies, insurance companies, etc. are turning to CRM to reap the same…
business strategyCommunication is an essence of human life. Briefly communication can be defined as, “the act of transmitting and receiving information.
human resource managementVariety of negative emotions can occur following a service failure, including such feelings as anger, discontent, disappointment, self pity.