By
Rajalakshmi Rahul on October 31, 2012 1 Comment
Fashion is a symbol of society and has continuously been influenced by historical, social, traditional, religious, political, economic, psychological and more recently technological changes (Welters and Lillethun, 2011).
By
Rajalakshmi Rahul on September 28, 2012 1 Comment
The following are some of the strategies that multinational corporations in India can adopt in order to improve their brand image in the international market and become a world player (Daft and Lane, 2009).