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Sneha Naik and Priya Chetty on September 21, 2020 2 Comments
CSR and stakeholder theory both highlight the significance of conducting business operations by taking into consideration the larger societal benefits.
CSR initiatives are being highly promoted through various media channels thus create an expansive halo effect that promotes the brand image and fosters better brand recall.
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Ashni Walia and Priya Chetty on April 1, 2020 4 Comments
everal CSR models have been formulated over the years. The purpose of these models is to design and execute the CSR process and to enable its monitoring and control.
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Saptarshi Basu Roy Choudhury on January 17, 2019 No Comments
The CSR mandate caters to the strategies needed for building a cleaner environment. The importance of environment stems from its inclusion in the concept of sustainability as put forward by the Brundtland Commission in its report in 1987.
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Sat Sathish Wason on January 6, 2014 No Comments
Pressure to develop sustainable sources of renewable energy is on the rise. South Africa is at the forefront of developing and perfecting several forms of renewable energy (EDKIN 2010).
Companies have realized the relevance of CSR in marketing for their short and long-term objectives and are developing stronger marketing strategies around sustainability agendas for beating the competition and safeguarding market position (D’Amato, Henderson and Florence, 2009).