CSR and stakeholder theory both highlight the significance of conducting business operations by taking into consideration the larger societal benefits.
corporate governance, corporate social responsibility, literature surveyCSR initiatives are being highly promoted through various media channels thus create an expansive halo effect that promotes the brand image and fosters better brand recall.
corporate social responsibility, literature surveyeveral CSR models have been formulated over the years. The purpose of these models is to design and execute the CSR process and to enable its monitoring and control.
corporate social responsibility, literature surveyThe CSR policies in Mauritius make it essential for profit-making companies to contribute 2% of their profits to CSR activities.
corporate social responsibility, environmental cost of fdi, environmental protection, the two faces of fdiThe CSR mandate caters to the strategies needed for building a cleaner environment. The importance of environment stems from its inclusion in the concept of sustainability as put forward by the Brundtland Commission in its report in 1987.
environmental cost of fdi, environmental protection, the two faces of fdiPressure to develop sustainable sources of renewable energy is on the rise. South Africa is at the forefront of developing and perfecting several forms of renewable energy (EDKIN 2010).
industry overview, Power and energy sectorCompanies have realized the relevance of CSR in marketing for their short and long-term objectives and are developing stronger marketing strategies around sustainability agendas for beating the competition and safeguarding market position (D’Amato, Henderson and Florence, 2009).
marketing strategyApple Inc., the world leader in computers enjoys the status of being a premium and a trusted brand across the globe.
corporate social responsibility