CSR initiatives are being highly promoted through various media channels thus create an expansive halo effect that promotes the brand image and fosters better brand recall.
everal CSR models have been formulated over the years. The purpose of these models is to design and execute the CSR process and to enable its monitoring and control.
The CSR mandate caters to the strategies needed for building a cleaner environment. The importance of environment stems from its inclusion in the concept of sustainability as put forward by the Brundtland Commission in its report in 1987.
Companies have realized the relevance of CSR in marketing for their short and long-term objectives and are developing stronger marketing strategies around sustainability agendas for beating the competition and safeguarding market position (D’Amato, Henderson and Florence, 2009).
Apple Inc., the world leader in computers enjoys the status of being a premium and a trusted brand across the globe.
Corporate Social Responsibility is as old as the evolution of business itself even though the concept was not formulated formally until presently.