CSR initiatives are being highly promoted through various media channels thus create an expansive halo effect that promotes the brand image and fosters better brand recall.
Review of different CSR models and their advantages
everal CSR models have been formulated over the years. The purpose of these models is to design and execute the CSR process and to enable its monitoring and control.
An overview of CSR policies in Mauritius, Singapore, Netherlands and India
The CSR policies in Mauritius make it essential for profit-making companies to contribute 2% of their profits to CSR activities.
Importance of environment in the CSR mandate of India
The CSR mandate caters to the strategies needed for building a cleaner environment. The importance of environment stems from its inclusion in the concept of sustainability as put forward by the Brundtland Commission in its report in 1987.
Renewable energy and its development in South Africa
Pressure to develop sustainable sources of renewable energy is on the rise. South Africa is at the forefront of developing and perfecting several forms of renewable energy (EDKIN 2010).
Role and importance of CSR in marketing
Companies have realized the relevance of CSR in marketing for their short and long-term objectives and are developing stronger marketing strategies around sustainability agendas for beating the competition and safeguarding market position (D’Amato, Henderson and Florence, 2009).
Is Apple Inc. really a responsible corporate citizen?
Apple Inc., the world leader in computers enjoys the status of being a premium and a trusted brand across the globe.
History of corporate social responsibility
Corporate Social Responsibility is as old as the evolution of business itself even though the concept was not formulated formally until presently.