Category: Consumer Behavior

Impact of Celebrity Endorsements

By Priya Chetty on August 22, 2011 1 Comment

Advertisement helps consumers in making their purchasing decision. Over the years advertising strategies have gone through various changes.

Marketing in practice

By Abhinash Jena on February 23, 2010 No Comments

There are a many companies especially those in the Consumer Package Goods (CPG) market that adopt the theory of running their business centred around Consumer, Shopper & Retailer needs. Their Marketing departments spend quality time looking for “Growth Opportunities” in their categories by identifying relevant insights (both mindsets and behaviours) on their target Consumers, Shoppers and retail partners.


Influential buying and influencers

By Abhinash Jena on February 13, 2010 No Comments

The fact that about 20 per cent of a company’s customers generate 80 per cent of its revenue is widely recognized. But perhaps it is even more important to identify and target the customers who form the 10 per cent of the population that influences the purchasing decisions of the majority.