Impact of Celebrity Endorsements
Advertisement helps consumers in making their purchasing decision. Over the years advertising strategies have gone through various changes.
Category: Consumer Behavior
Customer Knowledge of Services Pricing
To what extent do customers use price as a criterion in selecting services? How much do consumers know about the costs of services?
Consumer Behavior Models
The Freudian model suggests that consumers succumb to their deepest fears and longings which translate into certain purchasing decisions.
marketing and advertisingMarketing in practice
There are a many companies especially those in the Consumer Package Goods (CPG) market that adopt the theory of running their business centred around Consumer, Shopper & Retailer needs. Their Marketing departments spend quality time looking for “Growth Opportunities” in their categories by identifying relevant insights (both mindsets and behaviours) on their target Consumers, Shoppers and retail partners.
marketing and advertisingInfluential buying and influencers
The fact that about 20 per cent of a company’s customers generate 80 per cent of its revenue is widely recognized. But perhaps it is even more important to identify and target the customers who form the 10 per cent of the population that influences the purchasing decisions of the majority.
buzz marketing, marketing and advertising