The Marshallian Economic was propounded by Alfred Marshall in order to propose the buying preferences of customers in the situation of product purchase.
digital marketing plan, marketing strategy, marketing theories, online shoppingTraditionally, consumer behaviour theories emerged from different psychological, anthropological and economic theories as marketers applied them to understand consumer wants.
online shoppingA generation is determined by lifestyle and social values that influence buying behaviour. This is more commonly understood by factors like education, income and gender.
marketing strategy, online shoppingThe buying process goes through a series of steps, leading to a purchase decision (Ordun and Ordun, 2015). The series of steps that lead to either of the two outcomes is very important for marketers to understand to avoid negative outcomes. To understand these steps, marketers should first assess consumer buying behaviour.
online shoppingSocial media marketing refers to the use of social media platforms for the purpose of sales promotion (Agrawal and Kaur, 2015; Duffett, 2017). This has completely changed the dynamics of the market by giving more power to the consumers.
online shoppingThe phenomenal growth of social media has impacted almost every aspect of a young consumer’s life over the past two decades. Today, a significant number of youths spend a large amount of time on various social media platforms.
online shoppingOnline shopping has grown exponentially over the past two decades due to technological advancements. This is leading to a change in consumer buying behaviour.
digital marketing plan, online shoppingGeneration Z is the newest generation and comprises of people between the age bracket 4 to 24 years. Whereas millennial generation comprises of those who are between 23 to 38 years of age.
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