Digital product presentation requires interactive ways that allow buyers to have a real-time experience of the products. This leads to the need for innovative marketing strategies.
marketing strategy, online shoppingCulture is the basic determinant of consumer buying decisions. The role and status of an individual in a society also impacts consumer behaviour.
digital marketing plan, marketing strategy, online shoppingSERVQUAL (Service Quality) model or service quality gap model is applied to explore the gaps and recognize different factors that result in a difference between expected services by consumers and the actual services being provided by the company.
market dynamics, online shoppingWhen it comes to online purchase, consumers prior to taking a buying decision evaluate the personal, economic and social risks associated with it.
marketing strategy, online shoppingService quality is defined as the difference between perceived performance and perceived expectations of consumers It is a critical factor that influence online shopping decisions.
marketing strategy, online shoppingConsumer behaviour explains the attitudes, intentions and preferences of the consumer prior to their buying which has been closely monitored and exploited by the e-commerce businesses (Akkucuk & Esmaeili, 2016). Online buying behaviour is influenced by multiple factors which depend on consumer needs and their immediate necessities. The difference in online purchase decision on the […]
digital marketing plan, marketing strategy, online shoppingPersonal traits reflect some important characteristics of an online consumer like an attitude, self-image and perception.
marketing strategy, online shopping, segmentationThe aim of this article is to explore different online consumer behaviour theory. Internet has become a key platform to create a globally interconnected network of business.
digital marketing plan, online shopping