It creates an impetus to understand consumer behaviour towards online shopping for sustaining online businesses and increasing the chances of profit and success in the long run (Elkhani and Bakri, 2012).
digital marketing plan, marketing strategy, online shoppingConsumer purchase decision processes are made up of several steps which the buyer passes through while purchasing a particular product or service.
Understanding consumer behavior is the initiation of the creation of an accurate marketing strategy. A product’s success/ failure is the evaluation of consumer responses to a particular marketing strategy.
marketing strategy, online shoppingConsumer behavior can be described as the study of who, where, when, how and why of consumers’ buying behavior. Loudon (2001) defines consumer behavior as “the decision process and physical activity individuals engage in when evaluating, acquiring, using or disposing of goods and services.
digital marketing plan, marketing strategy, online shoppingThe most common element of modern definitions of marketing is customer satisfaction. Over the past few decades, researchers have incorporated customer satisfaction and other elements focused on the consumer as the heart of a marketing strategy.
marketing strategyIndian consumers are exposed to a large array of brands offering similar products. The competition among brands brings greater discounts and better sales promotion offers for the customers.
Businesses operate in a competitive environment and face stiff completion from its rivals.
business, marketing and advertisingFor any company, satisfying consumers is the main objective to have higher market share and competitive advantage over competitors.
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