Brand loyalty highlights the extent to which customers are devoted to the products or services of a company and also explains their tendency of selecting a brand over others.
branding, marketing strategy, online shoppingSeveral government institutions, act as both challengers and motivators of the pharmaceutical sector and the allergy drug market.
allergy drug market, pharmaceutical industryBusinesses in order to increase their market share and gain a competitive edge regularly take decisions regarding facility locations.
logistics management, supply chain managementUser-generated content is created through mediums such as sound recordings, video recordings, physical objects, graphic designs, computer codes.
marketing strategyManufacturing procurement is the process of sourcing different products or services from different stakeholders of a supply chain.
manufacturing sector efficiency, supply chain managementServices represent an integral part of the human life in the modern-day world. It is referred to as the act, deed, or performance that one person offers to another.
marketing strategyMake-to-stock environment is a traditional production strategy adopted by businesses. The motive is to match the inventory with the anticipated consumer demand.
case study, demand management, supply chain managementA make-to-order environment is a pull-type of a production system. Here, demand in the form of an order triggers the production.
case study, demand management, supply chain management