Customer relationship management is one of the core processes of an organization which deals in establishing, enhancing and maintaining the long term associations with the customers (Chalmeta, 2006).
crm, supply chain managementThe final phases of CRM re-implementation in business comprise of project implementation and CRM evaluation performance.
crm, supply chain managementUnderstanding SCM involves consideration of a wide range of dimensions. Wolf’s (2011) definition of SCM is the most relevant in this regard.
supply chain managementHaving built the CRM project foundations, the next phase involves the specification of needs for the CRM and selecting the right suitable partner in conduction of CRM.
crm, segmentation, supply chain managementA customer database, for small businesses often start out as a small excel worksheet whereas larger organizations use different tools to manage millions of customers for a specific time period.
crm, customer satisfaction, supply chain managementRM remains used to house constituent data in a single place for cultivating, engaging and expanding constituent communities.
crm, supply chain managementAs implicated in the previous study, CRM implementation and integration into the objectives of a business comprises of 5 important phases.
crm, supply chain managementThe Customer Relationship Model (CRM) model developed by the market research and consulting firm, Gartner Inc. is known as the Gartner’s CRM model.
business strategy, crm, supply chain management