Customer relationship management is one of the core processes of an organization which deals in establishing, enhancing and maintaining the long term associations with the customers (Chalmeta, 2006).
CRM evaluation is a cyclic process in CRM implementation
The final phases of CRM re-implementation in business comprise of project implementation and CRM evaluation performance.
SCM evolution and it’s driving factors
Understanding SCM involves consideration of a wide range of dimensions. Wolf’s (2011) definition of SCM is the most relevant in this regard.
A suitable partner selection to validate CRM implementation
Having built the CRM project foundations, the next phase involves the specification of needs for the CRM and selecting the right suitable partner in conduction of CRM.
Customer database formation to build customer relations
A customer database, for small businesses often start out as a small excel worksheet whereas larger organizations use different tools to manage millions of customers for a specific time period.
Nonprofit organizations were among the very first users of CRM
RM remains used to house constituent data in a single place for cultivating, engaging and expanding constituent communities.
CRM project foundations before implementing a new strategy
As implicated in the previous study, CRM implementation and integration into the objectives of a business comprises of 5 important phases.
Understanding different elements of the Gartner’s CRM model
The Customer Relationship Model (CRM) model developed by the market research and consulting firm, Gartner Inc. is known as the Gartner’s CRM model.