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Importance of supplier network management in CRM

By Avishek Majumder and Abhinash Jena on June 17, 2019 No Comments

Customer relationship management is one of the core processes of an organization which deals in establishing, enhancing and maintaining the long term associations with the customers (Chalmeta, 2006).

 crm, supply chain management

CRM evaluation is a cyclic process in CRM implementation

By Avishek Majumder and Abhinash Jena on June 4, 2019 No Comments

The final phases of CRM re-implementation in business comprise of project implementation and CRM evaluation performance.

 crm, supply chain management

SCM evolution and it’s driving factors

By Avishek Majumder on May 13, 2019 No Comments

Understanding SCM involves consideration of a wide range of dimensions. Wolf’s (2011) definition of SCM is the most relevant in this regard.

 supply chain management

A suitable partner selection to validate CRM implementation

By Avishek Majumder on May 3, 2019 No Comments

Having built the CRM project foundations, the next phase involves the specification of needs for the CRM and selecting the right suitable partner in conduction of CRM.

 crm, segmentation, supply chain management

Customer database formation to build customer relations

By Avishek Majumder and Abhinash Jena on May 1, 2019 No Comments

A customer database, for small businesses often start out as a small excel worksheet whereas larger organizations use different tools to manage millions of customers for a specific time period.

 correlation in data modelling, crm, customer satisfaction, supply chain management

Nonprofit organizations were among the very first users of CRM

By Avishek Majumder on April 23, 2019 No Comments

RM remains used to house constituent data in a single place for cultivating, engaging and expanding constituent communities.

 crm, supply chain management

CRM project foundations before implementing a new strategy

By Avishek Majumder and Abhinash Jena on April 17, 2019 No Comments

As implicated in the previous study, CRM implementation and integration into the objectives of a business comprises of 5 important phases.

 crm, supply chain management

Understanding different elements of the Gartner’s CRM model

By Shruti Thakur and Priya Chetty on April 5, 2019 No Comments

The Customer Relationship Model (CRM) model developed by the market research and consulting firm, Gartner Inc. is known as the Gartner’s CRM model.

 business strategy, crm, supply chain management
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