To inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs.
crm, customer satisfaction, hospitality and tourism, industry overviewServices represent an integral part of the human life in the modern-day world. It is referred to as the act, deed, or performance that one person offers to another.
marketing strategyButtle, (2013), conceptualized that customer satisfaction, loyalty and business performance are all interlinked to one another.
business strategy, crm, supply chain managementOrganizational strategies are the plans built for the achievement of long term objectives of a company (Johnson n.d.) and this applies to 5 starred hotels too.
hospitality and tourism sector of india, marketing strategyThe service sector has been mounting radically for more than fifty years, to the extent that in the developed world, more people make…
business strategyOne of the intriguing aspects of pricing is that buyers are likely to use price as an indicator of both service costs and service quality…
Service delivery for customers can be seen in a factory. The place the service is produced and is consumed interacting with the employees and other customers.
literature survey, marketing strategyThe mere presence of customers in churches, restaurants, bars and spectacular sports is important. If no one else shows up, customers….