Investigating service characteristics that form the basis of consumer decision making is important for the hospitality industry.
India is a land of diversities. These diversities extend not only to geographic regimes but also to cultural and religious extremes. India’s rich cultural heritage has always been an attraction for travelers from all across the globe.
Tourism in India has been on a steady rise for the past few decades. The homeland of Hinduism, the birthplace of Buddhism, the Taj Mahal, the music and poetry, art and literature, colors and culture are few of the million things that make India one of the most popular destinations in the world.