To inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs.
crm, customer satisfaction, hospitality and tourism, industry overview
Services represent an integral part of the human life in the modern-day world. It is referred to as the act, deed, or performance that one person offers to another.
Buttle, (2013), conceptualized that customer satisfaction, loyalty and business performance are all interlinked to one another.
business strategy, crm, supply chain management
Organizational strategies are the plans built for the achievement of long term objectives of a company (Johnson n.d.) and this applies to 5 starred hotels too.
hospitality and tourism sector of india, marketing strategy
The service sector has been mounting radically for more than fifty years, to the extent that in the developed world, more people make…
One of the intriguing aspects of pricing is that buyers are likely to use price as an indicator of both service costs and service quality…
Service delivery for customers can be seen in a factory. The place the service is produced and is consumed interacting with the employees and other customers.
literature survey, marketing strategy
The mere presence of customers in churches, restaurants, bars and spectacular sports is important. If no one else shows up, customers….