Services represent an integral part of the human life in the modern-day world. It is referred to as the act, deed, or performance that one person offers to another.
How to measure customer satisfaction and loyalty to improve business performance?
Buttle, (2013), conceptualized that customer satisfaction, loyalty and business performance are all interlinked to one another.
Marketing strategies of 5 star hotels of India
Organizational strategies are the plans built for the achievement of long term objectives of a company (Johnson n.d.) and this applies to 5 starred hotels too.
A different approach for the service industry
The service sector has been mounting radically for more than fifty years, to the extent that in the developed world, more people make…
Price as an indicator of service quality
One of the intriguing aspects of pricing is that buyers are likely to use price as an indicator of both service costs and service quality…
Role of customers in service delivery
Service delivery for customers can be seen in a factory. The place the service is produced and is consumed interacting with the employees and other customers.
The compatibility of service customers
The mere presence of customers in churches, restaurants, bars and spectacular sports is important. If no one else shows up, customers….
Concept of service marketing
Services are deeds, processes and performances. Services include all economic activities whose output is not a physical product or construction….