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Get your projects done.
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      • Data envelopment analysis or DEA
      • Analyse with STATA
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Importance of customer loyalty programs in the hospitality industry

By Priya Chetty on April 29, 2020 No Comments

To inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs.

 crm, customer satisfaction, hospitality and tourism, industry overview

Common marketing strategies adopted by businesses that offer services

By Ashni Walia and Priya Chetty on February 20, 2020 No Comments

Services represent an integral part of the human life in the modern-day world. It is referred to as the act, deed, or performance that one person offers to another.

 marketing strategy

How to measure customer satisfaction and loyalty to improve business performance?

By Avishek Majumder and Abhinash Jena on March 29, 2019 No Comments

Buttle, (2013), conceptualized that customer satisfaction, loyalty and business performance are all interlinked to one another.

 business strategy, crm, supply chain management

Marketing strategies of 5 star hotels of India

By Priya Chetty on October 1, 2015 1 Comment

Organizational strategies are the plans built for the achievement of long term objectives of a company (Johnson n.d.) and this applies to 5 starred hotels too.

 hospitality and tourism sector of india, marketing strategy

A different approach for the service industry

By Gayatri Chopra on December 7, 2011 No Comments

The service sector has been mounting radically for more than fifty years, to the extent that in the developed world, more people make…

 business strategy

Price as an indicator of service quality

By Priya Chetty on October 30, 2010 No Comments

One of the intriguing aspects of pricing is that buyers are likely to use price as an indicator of both service costs and service quality…

Role of customers in service delivery

By Priya Chetty on October 30, 2010 6 Comments

Service delivery for customers can be seen in a factory. The place the service is produced and is consumed interacting with the employees and other customers.

 marketing strategy

The compatibility of service customers

By Priya Chetty on October 30, 2010 No Comments

The mere presence of customers in churches, restaurants, bars and spectacular sports is important. If no one else shows up, customers….

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