This article aims at identifying and assessing the shortcomings and disadvantages of the traditional marketing approach in creating word-of-mouth.
digital marketing plan, literature survey, marketing strategy, online shoppingSocial media marketing efforts comprise several approaches to creating and maintaining relationships with customers. These include approaches of positive electronic word-of-mouth, virtual tours and tutorials, social media campaigns, and live videos.
digital marketing plan, literature survey, online shoppingOne of the many tactics includes encouraging customers for impulse buying. This phenomenon can be better explained through Hawkins Stern’s impulse buying theory.
digital marketing plan, marketing strategy, marketing theories, online shopping, recommendation miningMaslow’s hierarchy of needs focuses on the basic requirement and demand for the individuals utilized by the marketers to identify the customer buying pattern (Yan, et al., 2016).
digital marketing plan, marketing strategy, marketing theories, online shoppingThe Marshallian Economic was propounded by Alfred Marshall in order to propose the buying preferences of customers in the situation of product purchase.
digital marketing plan, marketing strategy, marketing theories, online shoppingOnline shopping has grown exponentially over the past two decades due to technological advancements. This is leading to a change in consumer buying behaviour.
digital marketing plan, online shoppingCulture is the basic determinant of consumer buying decisions. The role and status of an individual in a society also impacts consumer behaviour.
digital marketing plan, marketing strategy, online shoppingConsumer behaviour explains the attitudes, intentions and preferences of the consumer prior to their buying which has been closely monitored and exploited by the e-commerce businesses (Akkucuk & Esmaeili, 2016). Online buying behaviour is influenced by multiple factors which depend on consumer needs and their immediate necessities. The difference in online purchase decision on the […]
digital marketing plan, marketing strategy, online shopping