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The Concept of customer loyalty

By Ankita Agarwal on November 21, 2011 No Comments

The increasing competition has forced every seller in the market to reconsider their views on customers.

 customer satisfaction, marketing and advertising, marketing theories

Internet and viral marketing

By Priya Chetty on October 14, 2011 No Comments

Viral marketing, another concept that evolved in the 1990s, finds its roots in the Internet. Ebook calls viral marketing “an old idea made…

 business studies, buzz marketing, marketing and advertising, marketing theories

Buzz marketing tools and methods

By Abhinash Jena on February 14, 2010 2 Comments

New products often spread among the public through interpersonal communication networks.

Within those networks, some people have more influence than others. A company can use those influential people to accelerate the adoption of its product and spread the word-of-mouth (Rosen 2000, p. 43).

 branding, buzz marketing, marketing and advertising, marketing theories
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