The Concept of customer loyalty
The increasing competition has forced every seller in the market to reconsider their views on customers.
customer satisfaction, marketing and advertising, marketing theoriesInternet and viral marketing
Viral marketing, another concept that evolved in the 1990s, finds its roots in the Internet. Ebook calls viral marketing “an old idea made…
business studies, buzz marketing, marketing and advertising, marketing theoriesBuzz marketing tools and methods
New products often spread among the public through interpersonal communication networks.
Within those networks, some people have more influence than others. A company can use those influential people to accelerate the adoption of its product and spread the word-of-mouth (Rosen 2000, p. 43).
branding, buzz marketing, marketing and advertising, marketing theories