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      • Analyse with STATA
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How does Timond advertise its products?

By Rajalakshmi Rahul on August 30, 2012 No Comments

Time never lies. Like a beating heart it chronicles and the yesteryear, today and the moments to come.

 case study, marketing and advertising

Concept of multi level marketing

By Ankita Agarwal on August 22, 2012 1 Comment

Multi level marketing is distribution of goods to the final consumers by developing dealer networks. This is also known as ‘Network or Structure Marketing’.

 marketing and advertising

E-retailing at Sainsbury

By Rajalakshmi Rahul on August 12, 2012 No Comments

Sainsbury was found by the husband and wife partnership of John James and Mary Ann Sainsbury in 1869.

 case study, marketing and advertising

Understanding celebrity endorsement

By Abhinash Jena on June 8, 2012 No Comments

Celebrity endorsement of luxury brands is hardly a new phenomenon but has been in practice for several centuries.

 branding, marketing and advertising

Best and worst practices followed by luxury brand marketers

By Abhinash Jena on May 24, 2012 No Comments

“Companies that fail to adapt to changes elsewhere in their industries value chains are often blindsided by competitors who react to those changes”.

 branding, marketing and advertising

Advertising luxury brands

By Abhinash Jena on May 21, 2012 No Comments

Luxury brands provide a rich arena to investigate branding processes, an arena in which image and symbol drive brand value largely via advertising campaigns.

 branding, marketing and advertising

Managing luxury brands in emerging markets

By Abhinash Jena on May 12, 2012 No Comments

There are four keys to managing luxury brands successfully: design and communication management; product line management…

 marketing and advertising

Six Sigma at Motorola

By Rajalakshmi Rahul on May 2, 2012 No Comments

Bill Smith, an engineer working at Motorola developed the tools and mathematics for Six Sigma

 case study, marketing and advertising
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