In my previous article (Read: Concept of cross-platform campaign), I discussed the meaning, emergence, and use of cross-platform marketing today. While companies contemplate seeking external help for devising their cross-platform campaign, it is imperative to understand the benefits offered and what sets it apart from other forms of advertising.
marketing and advertisingTraditionally, the companies have always followed a ‘push strategy’ wherein the companies pushed their offerings to the target customers through excessive marketing.
marketing and advertising, supply chain managementGlobalization and technological advancement have enhanced the awareness levels of modern consumers and the growing competition among businesses have resulted in a shift of power from the hands of marketers to that of the consumers (Panwar, 2001).
marketing and advertising, marketing strategyAs a response to current cut-throat competitive market situations, the companies often overburden their sales departments with unrealistic sales targets. The logic behind setting sales targets as high as possible is to stretch sales team’s efforts to the maximum.
customer satisfaction, marketing and advertisingIn today’s market scenario, it won’t be wrong to say that ‘customers are the king.’ Customers control the markets today and therefore the companies are focusing on enhancing customer satisfaction by every possible means.
business strategy, crm, marketing and advertisingThese are few of the many questions that a lot of young entrepreneurs ask themselves today. It is not difficult today to start a new business but it is difficult to promote it and convert prospects into sales.
marketing and advertisingMarketing is a societal process by which individuals obtain what they want through creating and freely exchanging products and services of value with others.
marketing and advertisingThe global recession is affected by India. This is visible in layoffs increase in the export sector where the orders have reduced.
business studies, marketing and advertising