Tag: marketing and advertising

Benefits of cross platform marketing

By Priya Chetty on October 2, 2013 No Comments

In my previous article (Read: Concept of cross-platform campaign), I discussed the meaning, emergence, and use of cross-platform marketing today. While companies contemplate seeking external help for devising their cross-platform campaign, it is imperative to understand the benefits offered and what sets it apart from other forms of advertising.